Results in numbers
- ROI
- 219%
- clicks
- 25K
- contacts
- 692
- deals closed
- 11
01The challenge
KAWAK, a SaaS platform, needed paid media to produce contacts and deals it could track in its CRM, not just traffic.
02The outcome
With a total spend of COP $39.5M between July and December 2023, the campaigns delivered 732K impressions, 25K clicks, 692 contacts and 11 closed deals, for a 219% ROI measured in HubSpot.